BCD 11.06.2023

Perhaps one of the few segments of the workforce that has as little grounding in reality as admin is marketing. Unfortunately, however, reality too often plays into their weirdly warped worldview. (Or is shaped by it.)

Photo by fogBlogger.

Case in point is the latest invention of some too clever marketing-type that I saw the other day: limited-edition toilet paper. Welcome to bonehead commercialization of the day.

Now if there was ever a poster child for first-world problems, this is it. If not what toilet paper has become in general. Remember, we’re talking about something disposable that You Wipe Your Butt With. Do we really need all the colours? Or all the different flower motifs? Or every thickness from two-ply to princess-and-the-pea?

From https://www.dm.de/sanft-und-sicher-toilettenpapier-design-edition-10x160-blatt-p4066447230079.html

But, if all that useless choice isn’t enough for you, you can now really wow the friends and family with limited edition TP that’s … um … just white? No seriously. Look at the picture. The actual sheets themselves are white with a hint of dark blue outlining the pillows. (But maybe that’s the point. Can you even buy white toilet paper anymore?) Everyone else will be soooo jealous that they never got their hands on it in time. And they’ll never guess that you shelled out a whole 4.95 EUR for a 10-pack.

C’mon …

By Christopher Corneschi (https://commons.wikimedia.org/wiki/File:Toilet_paper_shelves_empty_in_an_Australian_supermarket.jpg)

I understand that it’s marketing’s job to find creative ways to sell us things that we don’t really need or want, but are necessary for their company’s, ahem, bottom line. But, very recent history has shown that there are much more efficient ways to drastically increase toilet-paper sales to effectively make any brand limited edition.

Hmm …

Ok, on second thought, maybe we should just let marketing do its job …

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